Princess Amayo was already known in the United Kingdom and this was how E4 PR noticed her unusual talent and decided to introduce her to the African market. Princess Amayo joined E4 PR in July 2009 and within three months, she was nominated twice for Best Make-Up Artist at the Nigerian Young Achievers Award (NYAA) and Black Entertainment Fashion Film Television and Arts Award (BEFFTA). E4 PR campaigned tirelessly and Princess Amayo won both trophies as a result, amidst stiff competition. In October 2010, Princess was nominated again for Best Make-Up Artist at the Exquisite Ladies of The Year Awards (ELOY) E4 PR campaigned for her as usual and the ever supporting public voted, helping her emerge winner again.
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